Space Technology- Indian space programs.

  Application of Satellites for different purposes   Despite being a developing economy with its attendant problems, India has effectively developed space technology and has applied it successfully for its rapid development and today is offering a variety of space services globally. Indian Space Program: During the formative decade of 1960s, space research was conducted … Read more Space Technology- Indian space programs.

Remote sensing- GIS and its application

    Remote Sensing Remote sensing is the acquisition of information about an object or phenomenon without making physical contact with the object and thus in contrast to on-site observation. In current usage, the term “remote sensing” generally refers to the use of satellite- or aircraft-based sensor technologies to detect and classify objects on Earth, … Read more Remote sensing- GIS and its application

Nuclear Energy

  Introduction Global energy demand continues to climb as the industrialized world’s energy use rises, millions pull themselves out of poverty in developing countries, and the world population expands. Thus, the debate over the energy supply of the future intensifies. This debate is complicated by ongoing global climate destabilization as a result of green house … Read more Nuclear Energy

Ancient Indian Cultural System & Ideals

    Varina Vyavastha or Varina System   Vedas prescribe that all human beings should leave ignorance, get educated, select a profession for himself based on his “tatva” (basic traits) and education, take a vow to follow such a profession, and follow such a profession.   Vedas classifies all profession into three viz. “Knowledge based”, … Read more Ancient Indian Cultural System & Ideals

Decision-Making: concept, process and techniques

  Decision making is an essential part of planning. Decision making and problem solving are used in all management functions, although usually they are considered a part of the planning phase. A discussion of the origins of management science leads into one on modeling, the five-step process of management science, and the process of engineering … Read more Decision-Making: concept, process and techniques

MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more MARKETING MANAGEMENT

MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more MARKETING MIX