ESTUARY ECOSYSTEM

  located where river meets the sea. the most productive water bodies in the world The complete salinity range from 0-35 ppt is seen from the head (river end) to the mouth (sea end) of an estuary Coastal lakes which have their connection with the sea through small openings are better known as lagoons or … Read more

Appraisal System

  Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It is utilized to track individual contribution and performance against organizational goals and to identify individual strengths and opportunities for future improvements and assessed whether organizational goals are achievedor serves as basis for the company’s future planning … Read more

MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more

Water Resources

  Rainfall: With an average annual rainfall of 1,170 mm, India is one of the wettest countries in the world. At one extreme are areas like Cherrapunji, in the northeast, which is drenched each year with 11,000 mm of rainfall, and at the other extreme are places like Jaisalmer, in the west, which receives barely … Read more

Banking- Role of Commercial Banks, Issue of NPA, Financial Inclusion:-

Table of Content:- Role of Commercial Banks Issue of NPA Financial Inclusion A Commercial bank is a type of financial institution that provides services such as accepting deposits, making business loans, and offering basic investment products There is acute shortage of capital. People lack initiative and enterprise. Means of transport are undeveloped. Industry is depressed. The commercial … Read more

Green Revolution in India

Green Revolution in India A term coined to describe the emergence and diffusion of new seeds of cereals. Norman-e-Borlaug is the Father of Green Revolution in the world, while Dr. M.S. Swami Nathan is known as the Father of Green Revolution in India. The new cereals were the product of research work and concentrated plant … Read more

Role of Commercial Banks

Role of Commercial Banks A Commercial bank is a type of financial institution that provides services such as accepting deposits, making business loans, and offering basic investment products There is acute shortage of capital. People lack initiative and enterprise. Means of transport are undeveloped. Industry is depressed. The commercial banks help in overcoming these obstacles and promoting … Read more